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If, however, the game ball does become fifa 14 coins xbox a bigger issue over the course of the tournament, that could have a significant impact on Adidas' revenues from the ball, which typically are quite respectable following the introduction of a new ball. Also, with the economic turmoil in the eurozone at the moment, nothing's a sure thing for any Germanbased firm, no matter how global its reach. At the Electronic Arts stand in the business hall at Gamescom, a couple of demo units were offering handson time with Fifa 14 on Xbox One. There was always a crowd around the screens; every journalist I talked to had spent time there, either waiting impatiently, or playing a match.

It looks beautiful and plays with a fluidity that, in snatched instances, makes it seem photorealistic. But how much extra technology, time and effort has the team been able to put into the nextgeneration versions of the latest Fifa title? And what are the most obvious new features we can expect? To find out, I cornered the game's executive producer, Dave Rutter, and asked about the big changes and little extras. Here's what he had to say. At EA's Gamescom press conference, you talked about how you're planning to increase the sense of theatre and spectacle with the nextgen console versions of Fifa. Can you tell us more about that? "For us, the whole next generation thing is build on three main foundations.

First, it's about true human emotion, so we've done a ton of work on animation technology and animation variety; the way the players look and move. The second part of it is the behavioural aspect of the players – we've done a lot on ensuring they have human intelligence, predictive physics, so that they can avoid collisions, all that kind of stuff. "The third part is about the whole scene of the game. And it is a scene: the players are the actors, but there are other things going on. If you look at broadcast football footage, we've spent a lot of time with Sky to try www.fifa14store.co.uk and figure out how we can duplicate what TV is doing.